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Agenda

Registration and welcome refreshments
Chair's opening presentation
Future outlook: Opportunities and Challenges for Paper to 2031
  • Current situation: state of the market in 2026
  • Key opportunities and how to capitalise on them
  • Key challenges and how to mitigate them
  • What's next and how to prepare for it

Ciaran Little | VP, Global Consulting, Information Division, Smithers
Session 1: Market Trends
Disruption in the pulp & paper industry
  • China's ability and willingness to invest
  • Fibre cost & availability
  • Regulation reshaping Europe
  • Geopolitical tensions impact

Marko Summanen | VP, Forest Value Chain Europe, ResourceWise
Stress-testing fibre market strategy under geopolitical and policy disruptions
  • Why small assumption errors in capital-intensive markets create larger consequences
  • How to identify and stress-test the critical assumptions behind major investment decisions
  • Detecting early warning signals of structural changes and market turning points
  • Using system dynamics simulation to improve robustness of capital allocation

Osmo Salonen | Co-Founder and Senior Consultant, STE Analytics
M&A trends and consolidation strategies in the pulp, paper and packaging industry
The pulp, paper and packaging industry is undergoing a significant consolidation wave, driven by structural shifts including the decline of graphic paper, rising packaging demand, and increasing regulatory pressure. Drawing on BCG's latest research, this session analyses how deal dynamics have evolved over two decades and what is driving M&A activity today. It introduces a practical framework to help companies identify their strategic archetype - consolidator, target or turnaround - and define the right M&A strategy accordingly.
Dario Accorona | Principal, Boston Consulting Group
Networking break
Session 2: Europe's bioeconomy strategy
EU Bioeconomy Strategy: What's in it for us?
This presentation will explore why the EU Bioeconomy Strategy, adopted by the European Commission in November 2025, matters far beyond one policy file: it is about Europe’s future model of growth. In the wider context of the Clean Industrial Deal, launched in February 2025, bioeconomy has been positioned as part of Europe’s answer to competitiveness, resilience and decarbonisation. The talk will argue that the forest-based bioeconomy is not a niche sector, but a strategic European asset: made in Europe, rooted in renewable raw materials, strong in recycling, innovation and regional jobs, and essential for replacing fossil-based products with circular, high-value solutions. Building on Cepi’s successful advocacy, it will focus on the choices now needed to turn ambition into delivery: stronger markets for bio-based products, recognition of renewability in product policy, support for industrial symbiosis and innovation, and a credible framework to secure sustainable biomass supply. Moreover, the talk will outline what could be a future growth for the sector in the nexus of circular economy, bioeconomy and the emerging carbon economy.
Jori Ringman | Director General, Cepi, Confederation of European Paper Industries, Belgium
Thinking outside the box: trends in non-wood fibres and opportunities in the circular forest-based bioeconomy
The paper and pulp industry, as well as related sectors, has a huge demand for renewable and sustainable fibres, and is looking for the next big thing to make a difference in the market. Special crops such as hemp and flax, as well as perennial plants like Miscanthus and Silphie, and even textile waste are non-wood fibres that can contribute to niche markets and the industry's transition. They can be used as an addition to wood pulp as a raw material for more variable and sustainable applications, especially in areas where there is a need for plastic replacement. The latest developments in European lignocellulosic biorefineries offer food for thought for the paper industry, providing successful examples of a circular forest-based bioeconomy in the changing regulative environment.

The Renewable Carbon Initiative (RCI) is an alliance of more than 70 organisations that aim to advance a shared vision: the defossilisation of the chemical and materials industry. The initiative offers its members a collective voice to advance their goals at the political level and to jointly identify obstacles on the path to defossilisation and propose practical solutions. Working closely with policy sustainability working groups, this collaboration has resulted in a number of position papers for Brussels which are having a tangible impact.
Dr. Asta Partanen | Senior Advisor, nova-Institute, Renewable Carbon Initiative
Keeping fibres in play: advanced recycling and high-value use to strengthen Europe's circular economy
Rather than focusing on regulation we consider sustainability as en economic necessity - particularly with regard to:
  • Building resilient resource-streams in Europe
  • Local recycling and increased material utilisation
  • Sustainable production processes and recyclability
  • Food safety of recycled materials

Johannes Klumpp | Director Refined Fibre Business & B2B , WEPA Group
Networking lunch
Session 3: Paperisation - vision, volume, value chain
Paperisation persistence: a long-term commitment with volume delivered step by step
A conversation led by
Ulf Tillman, Senior Business Intelligence Consultant, ResourceWise
Speakers include
Markus Rothböck, Head of Sustainable Packaging Division, delfort Group AG
From plastic to paper: making sustainable/biocircular packaging work at scale
The shift from plastic to fiber-based packaging is already underway - this panel focuses on how it is being achieved in practice. Through real go-to-market examples, speakers will highlight how cost, performance, and scalability challenges are being addressed to enable widespread adoption. The discussion will explore collaboration across the value chain, from material innovation to end customer, and share practical lessons on what it takes to successfully replace plastic with paper-based solutions at scale.
Moderator

Dr. Anne Lamp, CEO, traceless
Speakers:
Peep Pitk PhD, Chief Strategic Business Development Officer, Fibenol
Falk Palusen,
Business Development Director Functional Paper & Films, Mondi Group
Marco Knobloch,
Founder and Managing Director easy2cool GmbH
Evolving paper packaging through improved machinability and sealing
Mechanical strength and effective sealing are essential for successfully using paper-based packaging on high-speed industrial filling lines. Paper needs to endure complex, multi-directional forces during production, sealing, handling, and distribution, all while keeping its barrier properties and process consistency. Due to recycling limitations, only a small amount of sealable polymer can be added to paper packaging, making it challenging to produce airtight packs.

The panel discussion will explore how the machinability and sealability of paper materials can help drive a sustainable shift toward paper-based packaging across a wide range of applications.

Moderator:
Abhijit Bhattacharya, Team Leader & Expert Fiber-based Packaging, Nestlé Research
Speakers
Nicolò Giovannini, Senior Key Account Manager, Universal Pack
Bill Witzler, VP Engineering, LAKO
Kenray Forming Technology - speaker tbc
Networking break
Session 4: CEO Insights
CEO keynote panel
Moderator:
Sigrid Eckhardt, Managing Director, Austropapier
Speakers
Henrik Sjölund, President and CEO, Holmen
António Redondo, CEO, The Navigator Company
Carlos Anibal Fernandes De Almeida Junior, CEO, Suzano Europe
Martin Zahlbruckner, CEO, delfortgroup AG
Marco Eikelenboom, CEO, Sappi Europe
Chair's closing remarks and end of conference
Networking Dinner
The networking dinner will be held at Joseph ii - Das Schloss-Restaurant Schönbrunn

Download Agenda:

PRIMA-2026-Agenda-9-6