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Venue and Accommodation


PRIMA will take place at the Imperial Riding School in Vienna, Austria on Monday 2 September 2024.

Imperial Riding School, Autograph Collection

Ungargasse 60, 1030 Wien, Austria


Delve into the wonderful mysteries of Vienna at the storied Imperial Riding School. Evolving from a 19th century military equestrian school to the city's largest cinema, this historic building has always been a defining part of Vienna's cultural landscape. Now, as a grand 342-bedroom hotel that combines the original majestic facade with a contemporary addition. Located in the artistic Landstraße district, the Imperial Riding School is surrounded by architectural fascinations, but stands out for its harmonious blend of aristocratic and bohemian characteristics. Inside, you'll find nods to our regal equestrian heritage, from the stable-inspired floors to the plethora of apple delights, plucked from the orchard that is our tribute to the school's founder, Emperor Franz Joseph I.

Booking Your Accommodation

Delegates are responsible for booking their own accommodation. We have agreed a special rate of €239.00 per night for a deluxe single room, including breakfast. This rate is valid for the dates of Sunday 1st September 2024. Please book as soon as possible as the rates and rooms are limited and subject to availability.

To make a reservation, please click on this link to book here >>

Should you have any questions, please contact


Delegates are responsible for arranging their own travel, and it is your responsibility to keep informed of any travel restrictions affecting entry into Austria. Smithers cannot be held responsible for any costs relating to travel and/or accommodation bookings, even if you are no longer able to travel to the event due to the pandemic.

We invite all delegates to keep a close eye on governments' and World Health Organisation guidelines for international travel. 

For any enquiries relating to visa letters, please contact the Event Manager Belinda Wong at at

Please note, visa letters do not alter travel restrictions in place at the time of the event in anyway and you must have already registered and paid for your conference ticket before we are able to issue any visa letters.


It has come to our attention that a number of accommodation service providers have contacted companies supporting PRIMA 2024 regarding hotel reservations. When delegates say they have already booked they are told that they need to finalise their booking by completing a form with credit card details. This generates a new booking and a 25% deposit is immediately charged to the card - this is non-refundable and any cancellation incurs a heavy penalty.

These companies do not represent Smithers and should not be given any credit card information.

Should you receive any correspondence from unauthorised organisations regarding accommodation arrangements for PRIMA 2024 or have any questions, please do not hesitate to contact us here.